The Michelle Sterling Team continues to place heavy emphasis on social media as a means of supplementing and augmenting the marketing power of our Las Vegas real estate website. Blogging continues to be at the core of our social media strategy and we don’t see that changing anytime in the foreseeable future. The beauty of Twitter and Facebook is that they allow us to promote new blog posts across a wide spectrum of followers from both venues. For example, as soon as I finish this blog post, I will immediately send out a tweet from our Team twitter account with a link to this story. Tomorrow morning we will also provide a brief summary of this post on our Michelle Sterling Team Facebook business page that will of course include a link to the complete story as well. If you talk to people that are utilizing these social media tools for business purposes, you will find that the most prevalent utilization is linking to blog posts. In fact, I read somewhere the other day that a full 50% of tweets from business-based twitter accounts were links to blog posts. This makes perfect sense if you think about it. Quality content has tremendous customer value and the integration of your Facebook and Twitter accounts with your business blogging efforts allows you to leverage your online visibility in exciting new ways.
You also may have noticed lately that Facebook and Bing are well on their way to integrating information in the search-based realm of the web. If you use the Bing search engine and also have an active Facebook account, you probably noticed the new messages in the upper right corner announcing the collaboration and asking if you would like to participate. How does it all work? Let’s say you were thinking of buying a new book. A search for that book on Bing might very well now include references to people you follow on Facebook that “liked” that book, along with any comments they might have made about it. In other words, information from your personal “social media sphere” will now be presented as an augmentation of the standard search results that Bing serves up to you. So, if you were to perform a Bing search for a specific person, say a real estate agent for example, you would probably see a link to that agent’s Facebook page along with the rest of the search information. Pretty cool stuff!