The Michelle Sterling Las Vegas Real Estate Team continues to expand our efforts on our Facebook Business Page. In order to take our presentation to the next level, it is critical for the agents on the Team to become more actively engaged individually. As you might imagine, this involves educating our people about the goals of the Team Facebook business page and how best to get where we want to go. As a starting point, we discussed a stunning statistic from just last week that exemplifies the phenomenal power of the Facebook business model. If you can believe it, Facebook now accounts for 25% of all page views on the Internet in the United States, making it far and away the single most popular website in the country. Yes, you read that correctly. For every four people viewing a page on the Internet at any given time, one of those four individuals is viewing Facebook. This is a great way to impress upon your people how important it is to be visible and effective in this increasingly ubiquitous social media space.
Ok … so now your agents are motivated to participate on Facebook for business purposes, but unclear how best to proceed. What guidance should you provide? First and foremost you want to get the point across that your people should structure their posts with an eye towards building quality relationships. The key is to present oneself as a highly competent, knowledgeable and valuable resource for your particular real estate market. Intelligent and constructive postings and comments that reflect one’s status as a serious professional will develop confidence in your followers and engender their trust. Once the “confidence hurdle” has been cleared, you can expect Facebook viewers to reach out to you for your specific services when they are ready. This is a gradual process that takes time, effort, focus and patience, but again, one out of four Internet page viewers are up for grabs. How much more incentive could you need?